This subcategory offers perspectives on music, music marketing, and popular music in contemporary mass culture. 
            Sites 5
Earshot Media 
                                  
                                  
                                    Shows how they market and promote alternative, indie, punk hardcore and metal music online. Most notable for interview and review links, FAQ, and a  model for similar sites.
                                    
                                  
                                Frontline: The Merchants of Cool 
                                  
                                  
                                    Journeys into the world of the marketers of popular culture to teenagers. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America.
                                    
                                  
                                Popular Music and Society 
                                  
                                  
                                    Bibliographical links to a large number of  articles analyzing popular music in contemporary culture.
                                    
                                  
                                Stanford Online Report - Rock & Roll: Does it influence teens behavior? 
                                  
                                  
                                    A  discussion by Kathleen O'Toole on the above topic (1997) and the central role music plays in the lives of teens.
                                    
                                  
                                Writing Better One-Sheets by Jett Black 
                                  
                                  
                                    ABC's of music marketing. Terms defined, a basic strategy. A short but good "how-to."
                                    
                                  
                                
      Last update: 
            April 17, 2014 at 6:54:06 UTC